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4 Simple Ways to Make Your Hashtags Work Overtime

4 Simple Ways to Make Your Hashtags Work Overtime

Hashtags are indisputably necessary for social media marketing and promotion. Whether you own the coffee shop around the corner or work for a huge corporation, you know the power they wield! The ability to find relevant, recent content in real time is an unacknowledged luxury, so why not milk those pound signs for all their worth!? Henceforth, four simple ways to make your hashtag(s) work double time for your brand or business.

1.         GeoTag Your Posts

Regardless of whether your business is based in New York or PoDunk, GodKnowsWhere you should be geotagging all of your social media posts. For example… Add #SanDiego if your company is hosting an event in San Diego. Add #Cancun if you’re on an incentive trip with other executives. Seeing that a real person is behind the posts, enjoying or doing business in these locations and being searchable by location will add another set of eyes to posts.

2.         Build Up that Street Cred

Join in Twitter chats and use your custom hashtag when communicating. Share knowledge, tips, etc. Once you’ve participated in a few, start your own twitter chat and use that hashtag to build credibility. Now all conversation around the topic of choice is searchable – by your hashtag!

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3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

facilitating dialog

 

Many marketers feel like the engine is always running. There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing.

Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you.  You probably already know about leveraging your marketing automation with interactive content. But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers?

That is why many marketers are incorporating interactive content into their overall strategy. Assessments, benchmarking tests, ROI calculators, interactive infographics, interactive whitepapers, and knowledge tests about best practices, as well as old standbys like polls, surveys, and quizzes – interactive content is smart content.

You can think about the benefits of interactive content in three categories – facilitating dialogue, creating a value exchange, and delivering content in new, exciting ways. Here’s how these three benefits break down:

1. Facilitating Dialogue

As marketers absorb an increasingly larger portion of the sales cycle, marketers are naturally becoming better sales people.  And what makes a good sales person? The ability to listen. It’s about dialogues, not monologues.

Interactive content enables you to have real conversations with your audience.  That means you can ask questions and deliver answers that address their specific challenges, painpoints, or interests.  Dialogue-inspiring content delivers dramatically more value (see the next section for more on that) and it’s massively scalable (you don’t need a W2 for your content).

A few examples of companies facilitating dialogue through interactive content:

2. Exchanging Value

Now that we’ve established the need to have conversations, let’s talk about what you’re going to say. If your mission is deliver value at each stage of the buying process, this might take the form of education, problem identification, analysis, and even entertainment.

Interactive content allows marketers to customize an experience for each user, and deliver specific information based on that individual’s needs, pains, or challenges.  But a true value exchange goes both ways – smart content also needs to deliver value to you, the marketer.

Interactive content can pull specific, actionable data from your audience – which can then be organized within your marketing automation.  As they interact, prospects happily provide deep insights into themselves, quickly filling out profile information for lead scoring and triggering campaigns, and creating better, faster MQLs.

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How to Use Pinterest Messages for Marketing

Do you want a new way to engage your Pinterest followers?

Have you used Pinterest Messages?

Pinterest’s newest feature lets you communicate directly with your followers via private message.

In this article I’ll explore Pinterest Messages and how you can use it to engage your audience.

Why Pinterest Messages?

Pinterest Messages is similar to the messaging and chat options you’re used to onother social platforms. You can contact a pinner directly on Pinterest, or unlike other social channels, you can send your message to the pinner’s email address.

pinterest messages for marketing

Find out how to use Pinterest Messages for marketing.

However, you can only contact pinners if they are following at least one of your boards.

Since Pinterest doesn’t have the equivalent of a Facebook business page, messaging is the best option for sharing content directly with another user. Before Pinterest introduced their Messages feature, marketers had to engage with users via comments on individual pins.

Considering Pinterest’s continued growth and high click-through rate, their new message option may prove to be a more practical tool for social engagement than any other social channel’s messaging option.

Pinterest Messages Basics

You can find Pinterest Messages by clicking the notification icon next to your Pinterest profile name (top right corner) and clicking Messages.

pinterest messages inbox

Click Messages to get started.

Click the + to start a new message, and then type the name of the pinner you want to contact. If you’re not sure whether someone follows you, open a separate browser tab and visit your profile to double-check.

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Type the pinner’s name in the box to send him or her a message.

After you type the recipient’s name, click Next and a message box appears in the bottom left corner of your screen. You’ll also see any other open messages. The message box stays open for as long as you’re on the Pinterest site (or until you close it).

new pinterest message

You can include pins and regular text in your message.

Since it’s Pinterest, it makes sense that your message can be a mixture of text and images. The option to drag a pin into your message is front and center. If you want to include text, you can type it in the box at the bottom.

Tip: You can drag more than one pin into your message box!

Now that you have the basics down, here’s how you can start using Pinterest messages to connect with your followers.

#1: Connect With Engaged Pinners

Watch your notifications and make a note of which boards and pins your followers seem to enjoy most. You may find a few pinners who particularly stand out because they consistently like or repin your content.

Create a list of those pinners and group them by interest so you can message each of them with a pin you think they’d love. It’s best to message each follower directly for an added personal touch.

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Send pins based on your followers’ previous responses to your pins and repins.

When you send your message, include a clear call to action. Invite pinners to visit one of your other boards to find content similar to the pin(s) you sent them, or invite them to visit the page where the content originated (your website would be ideal).

Of course, your call to action will differ from campaign to campaign, but the idea is always the same: Engage followers, introduce them to additional content and invite them to interact with you.

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26 Creative Ways to Publish Social Media Updates

Are you struggling to find ideas for posts on Twitter, Facebook and Google+?

Do you need to come up with additional social media updates?

Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content.

In this article you’ll discover 26 (A to Z style) prompts to help you deliver a never-ending supply of social media updates.

26 social media updates

Find 26 ways to publish updates on social media.

#1: Attention-Grabbing Quotes

Quotes are always popular on social media and there are hundreds of websites that curate different ones. You’re bound to find plenty that are relevant to your industry.

Choose or make quote images that are visually appealing and convey a sentiment readers connect with. The result? Fans like and share the quote with their friends.

michael hyatt facebook post

Avoid the temptation to limit yourself to well-known inspirational quotes. You canuse quotes from blog posts, books or seminars. When you publish the post, tag the person you’re quoting—he or she may follow you or share your post in return.

#2: Book Recommendations

When you read a book you think your audience can benefit from, tell them about it.Share your recommendation and quickly explain why the book is helpful. Can it help them solve a problem or is it inspirational? Or is it just a good business book that introduces a new take on existing principles?

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Depending on where you share it, of course, you may have limited space. For example, on Twitter, you’ll probably have to cut your recommendation down to the bare minimum: Excellent business advice for large and small businesses in @MichaelHyatt’s Platform [link].

You can link your short recommendation to a more in-depth review on your blog or link directly to Amazon.

#3: Celebrate Company Milestones

Has it been a year since you launched a major project? Have you hired a new team member? Has it been six years since you founded your business?

Share your accomplishments with your fans. Your audience will likely enjoy celebrating with you. Showing your human side is a good way to build a stronger connection with your audience.

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Milestone updates work really well with an image, especially behind-the-scenes photos. If it’s a big launch or an anniversary, share pictures of the party or a look back at the beginning. If you’ve hired a new team member, share a photo and a short bio so your audience gets to know him or her a bit.

#4: Dates That Are Fun Celebrations

There are countless days, weeks and months devoted to unexpected holidays—National Chocolate Week or International Talk Like a Pirate Day, for example. Take advantage of those fun days and create content around them.

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Find a themed day or month that aligns with your niche and plan to bring attention to your products. If you’re a chocolatier, you could post something like this: It’s National Chocolate Week, and our five most popular chocolate bars are on sale!

You don’t have to stick with industry-related celebrations. If you find a funny day—like Bad Poetry Day (August 18)—get your fans talking by asking them to share a bad poem in the comments.

#5: Evergreen Content

If you’ve been blogging for a while, you probably know about the concept of evergreen content—posts that are still relevant months (and even years) after they’re published.

kristi hines google+ update

Social media moves fast and changes even faster, but there’s still advice that never changes (A/B testing, sales funnels, etc.). Share those timeless tips and even curate some of your blog’s best evergreen content.

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How to Make Your Company Culture a Social Media Marketing Tool

Social Media Marketing Tool How to Make Your Company Culture a Social Media Marketing Tool

Your company culture can become a social media marketing tool. Unfortunately, many companies don’t recognize this.

Social media is probably the most influential communication opportunity in todays world. There really is truly nothing like it. Everyone is in it even though no one is leading it. Yet, no structure or enterprise or organization can ever equal the influence on both social and business cultures.

Naturally, the corporate world was a little slow to adapt. Many businesses viewed social media as an hindrance to work, a personal activity that doesn’t benefit the business in any way. The last couple of years saw major changes in perception. Many businesses started to realize a company culture can become a social media marketing tool. With big companies like Coca Cola, Starbucks, and Nike leading the way, small business owners started giving social media a second look.

Interestingly enough, and counter intuitively-so, many business owners are observing that it is their employees who are more resistant to the adoption of social media culture in the corporate setting, while executives are more supportive. A recent study by Deloitte reveals that 38% of executives believe social media presence leads to greater transparency, while there are only 17% of employees who agree.

Strategic and Cultural Disconnect

The difference between the responses of executives and employees towards adoption of social media in their companies can be attributed to the disconnect between corporate culture and strategy. As long as the disconnect is there, no one in the company will see how company culture can become a social media marketing tool. It is true that strategies are important, but it must first be studied if the culture that is already in place will be compatible with it. Sandy Carter of IBM succinctly puts it as “culture eats strategy for lunch.”

One of the key elements businesses must realize, is that social media works best if it isn’t tied to a single department or person when it comes to execution of strategy. That’s how company culture can become a social media marketing tool. Studies have already provided proof that social media culture, when adopted by businesses, leads to success on different levels, including the all-important profitability metric.

Reasons Employees are Resistant to Social Media Culture in a Business Environment

There are several reasons why the average employee is not as receptive to the adoption of social media culture within the business environment.

Aversion to Change

People in general are averse to disruption and change, especially in the work environment, where the adherence to a routine and clockwork efficiency is of utmost importance.

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