Credit: Kamal Bennani
Location: Picardie, France
So how do you do the Twitter? It’s one thing to have a Twitter profile, but it’s another thing to be active on the platform. And once you are active, it’s another thing again to utilise Twitter to best effect. While every user has a different approach and different goals for their Twitter presence, it’s worth noting the various types and uses of tweets to help guide your own process. Many things are still being tried and tested, different practices will have varying levels of success, but here are some basic Twitter protocols, along with the how and why of their most common uses.
Retweets and favourites are the most commonly used Twitter processes, outside of tweeting itself. In the first iteration of Twitter, there was no actual ‘retweet’ function – it was created by users, who started re-posting tweets with ‘RT’ at the beginning. Some still see this as the best way to retweet, logic being that if you press ‘Retweet’, it shows up in the notifications feed of the person you’ve re-tweeted, but they don’t have the option to reply or favourite the tweet – they have to respond to you separately.
Even worse, if you re-tweet something that’s been re-tweeted by several other people, your re-tweet goes onto a list – if the originator doesn’t click on that list, he/she will be totally unaware that you’ve re-tweeted them.
This is particularly relevant for social media marketers, as you’ll often use the re-tweet as a means of connecting with a potential client: if your name ends up on a list of re-tweeters, using a RT for this purpose is pretty much pointless.
Using the original RT process – copying the tweet and putting ‘RT’ at the beginning – ensures the originator will always see that you’ve re-tweeted them, and they’ll be able to respond and engage with you easily.
Over the weekend Google released another search algorithm update, this time to their Local Search Algorithm. An article by Search Engine Land, the updated has appropriately dubbed this the “Pigeon” update, which will most likely stick, as this appears to be a significant update.
The algorithm update will provide more accurate and relevant local search results that are linked to organic search results within the Google Maps feature, also know as Google Places. This is critical for local businesses and SEOs as it appears that the two sets of search queries will now be tied more closely together. As you build authority organically, your local results should improve as well.
One of the key new features as reported by Search Engine Land is the improvement of location and distance ranking parameters, Knowledge Graph, and spelling correction which will all improve search results for relevant queries.
This update is a fundamental change and not really geared to combat spam. The new algorithm will include hundreds of search ranking signals currently used in web search and will provide much more accurate results on the local level for Google Maps and Places.
Everyone should know by now, the importance of creating multiple streams of internet traffic to ensure ongoing success. Relying strictly on Google organic traffic is both unwise and dangerous.
No one is immune from being negatively impacted by an algorithmic update, at any time. It is completely out of your control and if you aren’t prepared for it, it can be devastating.
That’s where social media comes in. Done correctly, it can drive tons of qualified traffic to your website.
Social media is more conversational than transactional, but smart retailers are finding ways to convert conversations into revenues. Twitter and Facebook are the undisputed leaders in the social space and should be the first place to look for opportunities. The challenge is in figuring out just how to stand out.
In the case of Twitter, one of the best ways is to use Twitter cards. Twitter cards allow people to view videos, pictures, and product information, without leaving the twitter feed. Instead of clicking a link, all of the information and content is displayed in the tweet. As more people use Twitter cards, they will have less impact, so now is the time to get started.
As with any marketing tool, it’s critical to have a plan for how Twitter cards will be used. Some of the most effective uses include:
Do you use Twitter’s built-in analytics tool?
Are you looking for new ways to measure success on Twitter?
Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.
In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.
Like Facebook and LinkedIn, Twitter’s Analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with advertiser status can access Twitter Analytics data.
However, Twitter does not require you to start advertising before you can access the Analytics dashboard, so a handy workaround is to request advertiser status without buying ads right now.
If you don’t already have an advertiser account, you can request advertiser status by going to https://analytics.twitter.com. You’ll have to submit some information about your company.
When your account is changed to advertiser status, log in to see the Twitter Analytics dashboard. You have access to five distinct sections: Tweets, Followers, Twitter Cards and a drop-down menu with options to Edit Access to Account and Switch Accounts (handy if you handle more than one Twitter account).
I share the useful functions of each option below.
The tweets dashboard is the best place to find detailed information about how your outgoing messages are performing. At a glance you can see the month’s interaction and the best tweets you sent out.
The top graph on the page shows the past month of activity in terms of mentions, follows and unfollows. You can also see daily performance—just hover over the date you want more information for.
Under the graph is a section that highlights all of your recent tweets and details the number of clicks, favorites, retweets and replies associated with each tweet.
You can also sort messages by quality of response (best or good) so you cansee which of your tweets performed well and which tweets need a little tweaking. Take note of what kind of content you shared in your best tweets and add more tweets on that topic.
Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.
Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager.
It’s their job to provide the community with interesting, useful and entertaining content. It’s the best way to give value to the audience and make them ha glad for following your profile.
Here are 3 of the most common and maybe more efficient ways to find content to share through your social media streams.
Here are some ideas for types of images you can use to help pump up your conversion rates from social media networks.
I have some depressing news for you. Your prospects, customers, and leads do not wake up every morning in breathless anticipation of your blog posts or ebooks. Nope, that kind of anticipation is reserved for Jay-Z albums and J.K. Rowling novels, so you can’t just craft a single blog post or video and think you’re done with your content strategy and execution.
Winning with content starts with the recognition that you need to earn people’s attention, not rent it. To earn attention, you need a content strategy that is truly remarkable, deeply relevant, and easily accessible to your target audience.
In other words, you need to win the battle for eyeballs and engagement, and doing so requires an understanding of what your audience needs, reads, and shares on a regular basis. To get started, here are some tips to keep in mind before, during, and after launching your content strategy.