Social Media / SEO / Mobile / Digital Marketing News

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5 Ways to Boost Your Twitter Engagement

Is your Twitter engagement lagging?

Are you looking for tips to get your numbers back up?

A few simple tweaks can get you more attention and interaction on Twitter.

In this article you’ll discover five ways to improve your tweets and up your engagement.

boost twitter engagement

Find 5 ways to boost Twitter engagement.

#1: Refine Your Twitter Bio

The most important thing you can do on Twitter is optimize your bio.

Even if people never read a single tweet, they’ll see your bio. And when they do, they’ll make a snap decision about whether to follow you.To put your best foot forward,include your occupation (e.g., Internet marketer or consultant), the types of updates you share (e.g., social media stats or killer marketing tips) and even hobbies (but perhaps avoid the all-time overused bio description “coffee lover”!).

A guy like Jeff Bullas, for example, knows the importance of a bio and has optimized his completely.

jeff bullas twitter bio

Your bio should clearly tell people what you do and why they should follow you.

His profile is top-loaded with the most important terms for his niche and abilities (like “Social Media Marketing” and “Strategist & Speaker”). He sprinkles in some bragging—mentions in Forbes and the Huffington Post—to establish his credibility. Perfect.

If you want people in your niche to find and follow you, include the right keywordsand all of the right details.

#2: Act Human

People respond to people. In order to invite feedback and deepen engagement, it’s essential to be a real person—relaxed and approachable. One of the worst things you can do on Twitter (or any social network) is to be a boring automaton. If you insist on sharing dry, boring updates, you can’t expect to gain traffic.

For example, what do you think of this Twitter update? “EComm Industry Int’l Inc. predicts 250% increase in monthly revenue due to new product rollout. Read the entire industry report.”

Really engaging stuff, right? Actually, it could be. It just needs a little more spin: “Whoa! We just released the #Zinger product, and I was blown away by the uptick in revenue. Check out the stats!”

Another sure way to increase engagement is to be funny. Don’t be shy about adding some levity to social media—humor can shatter corporate stiffness.

hubspot humor tweet

Take a new tack and focus on funny.

The recent #AppleLive hashtag sparked conversation and got a lot of attention. To stand out a bit, HubSpot gathered the funniest tweets about the event and shared them. Since people love to be entertained, HubSpot knew it was very likely they’d get a boost in interaction.

Of course, don’t forget pictures. Visual content is the way to go on social—viewers and fans react to images faster than they do to text. If you can catch their eye with a picture that clearly conveys the main point of your content, they’re more likely to pay attention to your update. Go visual, and you’ll get more traffic.

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14 Tools to Streamline Your Social Media Marketing

Do you want to manage social media more efficiently?

Do you have the right tools?

To streamline your approach, you’ll need resources that work well with your business.

In this article I’ll share the best tools to manage and optimize your social media marketing.

14 social media tools

Find 14 tools to streamline your social media marketing.

#1: Find Your Audience

Once you define your target audience(s), find the social media platforms they frequent online.

Here are tools you can use to find your audience across the web.

Followerwonk

My favorite (and free) hidden gem is Followerwonk. Specific to Twitter, this tool allows users to search Twitter bios (or Twitter profiles) by keywords. It helps build influencer lists for engagement at a later time. So if you search “technology editor,” the tool will pick up any profiles mentioning this phrase in an easy-to-consume list for simple identification.

Traackr

An influencer marketing platform, Traackr creates specific lists of influencers and their qualifications, based on the criterion put into the system—whether it’s a region (New York) or topic (chocolate-lover).

influencer search on traackr

Search for influencers on Traackr.

This technology searches all public-facing channels and builds full online profiles for every influencer on the list ranked according to reach, resonance and relevance. In addition, you can identify how to best engage based on the influencer’s content and social footprint.

Traackr’s reporting system helps identify where to focus time and resources. It also has a “share of voice” listening feature, which captures influencers’ content, brand and competitive mentions.

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A Picardian Garden

Credit: Kamal Bennani
Location: Picardie, France
26072014-DSC01951

7 Time Proof Ways to Simplify and Strengthen Your SEO

SEO Simplified 7 Time Proof Ways to Simplify and Strengthen Your SEO

SEO can be confusing for new site owners who only have time to sell and no time to deal with the minutia of good and bad search engine optimization. Even the smallest tweak to your code or site organization can help search engines better understand your goals and what you should rank for. Before you give up on SEO or put it aside for other site aspects, here are seven tips to help you get started with simple, future-proof SEO techniques that you can perform without much hassle.

Focus on Great Content and Not Keywords

The search engine optimization business focuses too much on keywords instead of good content for readers. Google even tells you to focus on great content for readers rather than content made for bots. If you thought content was all about keywords, algorithm changes have changed that way of thinking. You don’t need to focus on keywords other than having the phrase at least somewhere in the content. Focus on content and engaging readers instead of keyword density, phrases and tricking search engines.

Sign Up for SEO Tools

Several SEO tools make it easier to monitor your site. SEO is easier using PosiRank, which manages much of the monitoring and reporting for your site. When you search for the right tools, find something that easily snaps into code using plugins or automation. You want something that gives you reports using plenty of visual aids that make analysis easier to understand.

Meta Tags

Modern search engine algorithms don’t use meta tags to rank your site, but these meta tags play a role in site marketing. The meta description tag displays in search engine result pages, which improves your click through rate (CTR). The keyword meta tag isn’t used by most search engines, but small engines might use them for signals. There are several meta tags, and some of them are used by only some third-party applications. Plugins help you manage these meta tags, and they are easy to include with each article.

Create a Calendar for Content Creation

You should write content for your site regularly. Most site owners add a blog to their site to make content management easier. Several content management systems snap into sites written in PHP or .NET. You just need to add the content. Content creation keeps search engines regularly crawling your site. When you don’t have regular content creation, search engines pick up on it and ignore your site for days. If you write content for readers several times a week, the search engines will crawl your site more frequently.

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How to Capture More Email Leads With Social Media Contests

Do you want to capture more email leads?

Are you running social media contests to grow your email list?

Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails.

In this article you’ll discover how to make sure your social media contests and giveaways attract and convert more email entrants.

Why Collect Emails as Contest Entries?

You know social media is effective, but it’s rented land. Your email list is something you own.

The good news is that you can use social media contests to collect emails for that list by asking people to enter with their email address.

capture email leads with social media contests

Find out how to capture more email leads with social media contests.

Once collected, you can use those email addresses to target your marketing on platforms like Twitter and Facebook.

Here are a few ways you can multiply the number of email leads your contests generate by making them as participant-friendly as possible.

#1: Put Winning Within Reach

If your social media sweepstakes and contests aren’t generating the email entries you need, the issue may be that people don’t believe they have a real chance at winning.

Here are three ways to help people understand winning is a genuine possibilityand therefore worth the time it takes to enter with an email address.

1. Offer Multiple Prizes

Past research on maximizing sweepstakes and contests for consumer value shows that offering multiple smaller-value prizes can be more effective than offering a single high-value prize.

Why? People weigh their chances of winning before they enter a contest.

Say your contest offers a new car as its only prize. Most people think about how many people will enter, feel their chances of winning are minimal and decide not to enter.

sweepstake with multiple winners

The most effective contests offer multiple lower-value prizes so there are more chances to win.

Offer a number of lower-value prizes in place of or in addition to your grand prize to raise the odds someone has of winning.

2. Level the Voting Field

“Enter with a selfie of you and your dog! The selfie with the most votes wins!”

At first sight, this contest seems okay—it’s simple and easy to understand. But it’s not ideal. The conditions are intimidating for entrants who don’t have a large online network.

See, in order to win the prize your potential subscriber needs to collect the most votes. Say he has a cute puppy but not many friends who are part of the platform your contest is running on. He does the math and thinks he’ll collect relatively few community votes, loses interest and doesn’t enter.

Instead of choosing winners based solely on community votes, include a jury round in the process.

sweepstake with jury round

Add a jury round to your contest so all entrants feel like they have a fair chance to win.

If you let people qualify for the final round by collecting community votes, and then have a jury award your prizes, everyone will feel like they have an equal chance to win.

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The Green Wave

Credit: Kamal Bennani
Location: Picardie, France
Picardie

How to retarget your audience with native advertising

You’ve likely done this yourself: You visit a website, add a few products to your shopping cart and then get sidetracked by an email, a phone call or a meeting. Next thing you know, you’ve completely forgotten about your potential purchase.

Even when you were so close to making a purchase, you completely lost interest in the website and may have ended up making the purchase elsewhere or completing some other type of conversion.

A major challenge for online business owners and marketers is holding the attention of consumers until they’ve made a conversion.

One way of re-engaging your recent web visitors, existing customers, subscribers of your email list, mobile app users and other individuals who have interacted with your organization in some capacity is through retargeting.

Retargeting people who have recently interacted with your brand with a relevant ad is a highly effective way to reach these users wherever else they are active online.

Display advertising is one of the most commonly used forms of retargeting, but over time, its effectiveness has severely diminished because of the oversaturation of many websites with these types of ads.

According to comScore, only 8 percent of internet users account for 85 percent of clicks on display ads, and about 50 percent of clicks on mobile ads are accidental says GoldSpot Media.

This is likely because most display ads disrupt a user experience even if they are retargeting a person who recently interacted with your business.

display advertising vs native advertising How to retarget your audience with native advertising

Source: Sharethrough

The alternative to display advertising is using native advertising to retarget the right audience.

Retargeting with native advertising is when a piece of relevant content is sponsored or created by a business to engage a member of their community as part of the regular experience a person is having on a publication, mobile app, social network or elsewhere.

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5 New Social Media Management Platforms for Small Businesses

A raft of new social media management platforms have arrived on the scene that contain features rivaling popular tools like Buffer, HootSuite, and Sprout Social.

Here are five priced with small business budgets in mind.

1. Post Planner

Post Planner restricts its use solely to Facebook.

Touting that it can increase engagement in just 10 minutes a day, Post Planner is a social media software solution designed strictly for use with Facebook.

While I don’t know why it would limit its technology to one social network — albeit the largest — Post Planner offers several features that make managing your Facebook account easier. These include:

  • Trending content. Post Planner shows you trending content based on your business category, such a viral images, links, and other content sources.
  • Post scheduling. You can set up a posting calendar to schedule content updates in advance. Automatically pull in content from RSS feeds to queue posts for sharing throughout the day.
  • Fan targeting. You can target posts based on location and demographics.
  • Post to lists. Merchants with multiple Facebook pages can organize them into lists and post to any or all at the same time.
  • Real-time analytics. Post Planner provides real-time analytics, which can help you schedule posts so they will receive the most engagement.

Plans start at $29 per month and a free trial is available.

2. Rignite

Rignite combines social media management, monitoring, analytics, and campaigns.

Billing itself as an alternative to HootSuite, Rignite combines social media management with monitoring, analytics, and social campaign creation into a single platform.

Rignite’s strategic focus ties social media engagement to your company’s marketing goals. For example, to drive website traffic and increase sales, you can offer a discount coupon or promo code, feature products, or promote a sale.

Post scheduling across multiple networks is an option. In addition, you can monitor mentions of your company name, products, or keywords and respond directly from the dashboard to any of the social networks where you maintain a presence.

Through its analytics dashboard, Rignite enables you to measure the impact of social activity on accomplishing your business goals.

Pricing starts at $19 per month.

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Autumn is there

Credit: Kamal Bennani
Location: Paris

Paris

How to Use Data to Make Smarter Marketing Decisions

Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics … the list is never-ending. Where do we find the time, budget, and resources to do it all?

The answer is: We don’t necessarily have to.

Doing stuff just to say you’re doing it isn’t a good enough reason. Instead, you should figure out which parts of your marketing plan are working, and then focus on and improve those parts — and then you can start to tackle those other marketing channels.

Sometimes it’s a matter of digging into your data, pinpointing what’s working and what isn’t, and then cutting out the things that aren’t working as well. Let’s walk through a few different ways data can help you do that.

Look at Attribution by Channel

It’s important to have a good idea of the number of leads generated by each marketing channel. Are your customers finding you and converting via social media? Email marketing? PPC? As you plan future marketing campaigns, this information will be extremely useful in helping you allocate your resources.

For example, let’s say you’re working on your budget and want to figure out whether to invest more resources in email marketing or social media. To figure this out, you’ll need to know exactly how many leads each of those channels are driving — not just the number of visits they bring in to your site.

HubSpot customers: You can pull an Attribution Report to see what sources are converting the greatest number of people. In the example below, you’ll see that social media has driven 308 leads, while email marketing has only driven 74. In this case, you may decide it makes more sense to invest in social media if you’re focused on lead generation.

attribution-report-source

If you don’t have HubSpot, use your analytics or marketing software to pull some of the same data. You may need to do some manipulation in Excel after exporting your data.

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