The 5 Motivations Behind Pinterest Use [Study]

See on Scoop.itSocial Media, SEO, Mobile, Digital Marketing

A new Central Michigan University study to appear in the April 2014 edition of the journal ‘Computers in Human Behavior‘ has identified the five key motivations driving the use of popular pinboarding site Pinterest.  The study, ‘ “PIN” pointing the motivational dimensions behind Pinterest‘, used factor analysis from a quantitative user survey to identify five dimensions underpinning self-reported reasons for using Pinterest

See on digitalintelligencetoday.com

5 thoughts on “The 5 Motivations Behind Pinterest Use [Study]

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  3. Pingback: The 5 Motivations Behind Pinterest Use [Study] | radebigman

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