Case Study: Lowe’s Pinterest – Pinning to Inspire

See on Scoop.itSocial Media, SEO, Mobile, Digital Marketing

Now that Pinterest’s API has been released, brands need to make the effort to promote their Pinterest accounts to stay top of mind, especially for the holidays. Lowe’s Pinterest account is no exception. Lowe’s shares a variety of home renovation ideas, DIYs, decor inspirations, and more on it’s widely-followed Pinterest account. With 52 boards and over 2,000 pins, Lowe’s shares great content that’s relevant to its customers and takes a very creative approach in doing so. Lowe’s collections of well-organized and easily achievable DIY project inspirations has earned them over 3.5M Pinterest followers!


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