Are you a small business using Facebook?
Do you need ideas to reach your local Facebook audience?
If you’re a small business you need to localize your marketing efforts to reach your real customers.
In this article I’ll share 10 ways you can encourage your local community to find and like you on Facebook.
Why Local Facebook Fans?
If you’re a local small business, you’re likely most interested in customers in your area, not those scattered around the country or globe. While Facebook provides ample opportunity to increase brand awareness and visibility, it can reach beyond your targeted audience, costing you time and money.
When you focus your Facebook marketing efforts on your local community, youbecome more visible to the people you want to reach. Your interactions with your community as a whole and how you bring that relationship to Facebook establish your business as reliable, trustworthy and influential.
#1: Use Local Keywords in Page Settings
If you want locals to find you, you have to make it easy for them. You can do that by refining your page setup to include keywords related to your business and location.
Go into your Facebook page settings and take a look at the Page Info tab. How does it look? Is everything filled in?
Two important places where you can include keywords (including your business name and location) are your personalized Facebook web address and page description (both short and long).
A personalized Facebook web address helps people find you easily. I suggest including both your business name and your location—especially if there are other businesses with your name or you can’t get the web address you want.
Your page descriptions, both short and long, are prime places to use keywords related to your business and location. Your short and long descriptions don’t need to be the same, but each should include your business name, your location and keywords related to your products and services. Make sure your phone number and address are front and center.
The short description shows in the About section of your Facebook page and people can click on it to see both the short and long descriptions for more information.
Even if you have an established Facebook page with a strong fan base, it’s still a good idea to check and update your settings every once in awhile.
#2: Pay Attention to Audience Insights
The Audience Insights feature is a great way to find out what your local audience is interested in so you can share topics and images they’re most likely to engage with.
To find Audience Insights, click Build Audience at the top right of your page and choose Use Ads Manager. On the resulting page, choose Audience Insights from the left sidebar.
On the Create Audience page, click on Location to access data about your local audience’s preferences and demographics. You can see everything from age and relationship status to education level and purchase behavior—and so much more.
With Audience Insights, you can also discover your fans’ interests, other pages they like and whether they’re more interested in purchasing on a digital platform (such as Facebook) or in person at your storefront.
Use every bit of your Audience Insights to develop Facebook updates your local audience will be excited about and want to share with their friends.
#3: Meet Community Influencers
Local influencers are gateways to greater audience reach. On the local level, resident influencers can add clout, respect and even confidence to your brand. They can help you inspire local action and potentially increase your local brand visibility.
Who are the influencers in your area? Your local influencers are people who have power and a large, dedicated audience. In many cases, these people are the mayor, members of your chamber of commerce, other storeowners, a journalist at the local paper or the principal of the local high school.
Take advantage of tools like Klout or Traakr, Google+ Local or GPlusData.com to determine who the influencers are in your city.
Don’t be shy about connecting with influencers—engage on their Facebook pages or website updates, and make yourself known.
Keep in mind that your goal is not to overwhelm them with requests, but to converse and participate in discussions. When the time is right, ask them for a Facebook mention.