In the full scheme of your business marketing plan, social media mas seem like a small factor. But, social media can actually play a huge role in sales, marketing, branding, and consumer community.
A well-developed social media strategy can contribute a lot to a startup’s success. Curious about how others leveraged the power of social to benefit their business, we asked 18 entrepreneurs and YEC members their tips for putting together a formal social media strategy.
Know What You Want to Achieve
Before you put the time and energy into building a social strategy, ask yourself what you’re trying to achieve via social media. Are you looking to increase sales? Build brand awareness? Solicit more direct conversations with customers? By starting with the end in mind, you’ll be able to build a stronger strategy that directly supports your most important goals.
Hire a Dedicated Content Creator/Director
It is imperative that every social strategy have a dedicated resource to content conception and/or creation. Content is the currency of digital and without it, you cannot fully participate or initiate conversations. Provide value and at first, listen more than you talk.
Bridge the Implementation Gap
Having a strategy is a good start but ensure it’s actionable and that you have a clear path from strategy to implementation. The best kinds of strategy are the ones that can flex and adapt to feedback from the results of implementation. Make sure you review your strategy frequently and hone it based upon the feedback you’re getting from implementing it.
Know Your Target Audience
Social media gives you access to, well, almost every type of person you could possibly want to reach. That means there’s a lot of potential for wasted effort, depending on your objectives. Know the target audience you are trying to engage and go where they are, rather than signing up on the popular, new platforms.
You can try to develop a narrow strategy for your social media, but the truth is it takes time. Start off with some broad plans for your different social media platforms and use A/B testing to determine what’s working for you. It can take months to compose a formal strategy so trial and patience is necessary.