Are you looking for easy ways to improve your Twitter marketing?
Have you thought about how getting back to basics can lend a new perspective?
Even Twitter’s most advanced users may be missing out on engagement opportunities if they aren’t bothering to optimize Twitter’s basic features.
In this article I’ll show you easy Twitter marketing ideas you can put to use right away.
#1: Find the Right Search Results
Most users think that if they type several keywords in the search box, Twitter will search for any tweets that contain any of those terms. Unfortunately, that’s not how it works. Twitter only searches for tweets that contain ALL of those search terms, as if there is an invisible and inserted between your keywords.
To avoid this, you can use the or search operator. The or search operator tells Twitter you want to search for one term or another. For example, you can type in “PR manager” or ”PR jobs” or ”public relations jobs” and Twitter will search for tweets that contain any of those terms (or phrases in this case), rather than trying to find tweets that contain all of them.
Just a quick note: When you want to search for a phrase vs. a keyword, put the phrase in quotes (as I did above). Single keywords don’t need the quotes.
#2: Create and Share Curated Lists
Twitter lists are a useful way to filter information. The basic function of a Twitter list is to group people together based on a similar function, characteristic or interest.
For example, if you’re a conference organizer, you might want to create a list that includes all of this year’s speakers so you can monitor their tweets and interact with them in the run-up to the event. Or, if you’re in PR, you may want a list of your industry’s journalists so you can watch for any editorial requests that could gain exposure for your clients.
The great thing about lists is that you can set them to be private or public. This means you can monitor your competitors with a private list and show off your impressive roster of brand advocates in a public list.
You can also share your lists with other users (a good way to find new followers and attract people to your profile), and it’s easy. Bring up the list, copy the URL and paste it into a direct message to anyone you want to share it with. You could also share it via public tweet.
A quick way to grow your Twitter community is to notify people that you’ve added them to a list. Those users may then reply or retweet as a thank-you for sharing their profile with your followers and list subscribers.
Creating and sharing lists positions you as an authority in your field and grows your Twitter community as people begin trust you to curate the information they seek.
#3: Ensure Images and Videos Show Up
Buffer had similar results when they conducted an A/B test using tweets with and without images. They found that tweets with images increased the number of retweets by 150% and the number of clicks by 18%.
Photos and videos are important for engagement, but how you add them to your tweets matters. Twitter’s Image Expand feature only works if you tweet via the Twitter app or the website itself. Image Expand is useful because it attracts users’ eyes within the feed.
If you tweet a photo or video through Buffer, TweetDeck or a similar third-party app, the tweet shows a link instead of the attached media.
Twitter recently introduced the option to add animated GIFs to tweets (again, directly through twitter.com or its mobile app—you can’t use third-party tools just yet). GIFs can be viewed on the Twitter website, iPhone and Android, but not on tablets or through clients like TweetDeck.
With so many options available, it’s silly not to add a video or image to your tweets to enhance your marketing message.