Are you looking for the latest social media marketing tactics?
Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.
We asked 18 social media pros to share the best marketing tactics worth doing today.
#1: Use Time Stamps With Your Hangout on Air Videos
Live hangout on air (HOA) shows are wonderfully engaging and allow you to establish trust and build relationships like never before… but they can be sort of long by the time you’re done broadcasting.
So how do you encourage people to watch some or all of the recorded session? Combine your HOA live broadcast video with time stamps to highlight specific sections.
On Google+ (and on YouTube), the use of time stamps is magical. A time stamp is a simple set of numbers and colons you type in the post text that holds the video of your broadcast (or the description text on YouTube).
Time stamps use the format of HH:MM:SS where HH equals hours, MM equals minutes and SS equals seconds into the video where you want the player to start. On Google+, time stamps work in comments and in the main text area of a video post, but they do not work with HOA event posts.
When someone clicks on the time stamp, it jumps to play that part of the video.
Think of time stamps as an interactive table of contents for the video. Take your 30-minute HOA video and point to three or four important topic discussions using time stamps and descriptions of the points covered. You’ll get more views because people can jump to the topic that interests them most.
Ronnie Bincer, known as the Hangout Helper, is a coach, master trainer and Google+ Trusted Tester.
#2: Socially Tag People Who Are Involved With Your Content
If you want to build stronger connections with high-value contacts,take your activity across more than one social network.
This will increase your visibility by giving you a stronger presence in several social networks.
First, know whom you’re targeting. Generally, I look to connect with bloggers and content creators, but it’s even better if you’re networking with thought leaders and prospects.
Next, make sure you know where those people are active. There’s no value in mentioning someone on a network they pay no attention to.
Watch the timing to take advantage of all opportunities. After you share content in one place, wait to see if it’s reshared or generates comments. Then cross over to another network to thank and mention people who engaged.
The key is to watch for actions on one network and respond to them on another network. Here are some examples:
- They share your content on Twitter and you thank them with an invitation or message on LinkedIn.
- They like your post on Facebook and you thank them next time you share the post on Twitter.
- They comment on your post and you thank all of the commenters with a mention when you share it on Google+.
The combinations are endless and two things can happen when you employ this tactic:
- The people you target may share it again on the second network. This is likely because they like it.
- They may follow you on the second network. Now, you connect to high-value contacts on several networks, not just one.
Smart marketers think cross-channel constantly. They’re diversified, yet targeted. They don’t put all their eggs in one social network, but they’re very focused on specific opportunities, connections and potential collaborators.
Andy Crestodina is co-founder of Orbit Media and the author of Content Chemistry: The Illustrated Handbook for Content Marketing.