Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, in relation to their product, with the intent of changing or enhancing consumer behavior.
That is content marketing and the belief of this marketing strategy is that if you help increase the intelligence of your consumer base by putting more information in front of them, valuable information, then they’ll reward you with their business and loyalty.
This often requires long hours of internet research to find what is considered relevant and valuable information that will elevate your target audience, putting together posts that have both great content and great visuals, and doing it on a consistent basis. These are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more.
Tools for screenshots
Let’s face it, content is always great to have, but human beings are visual creatures. “I’ll believe it when I see it,” didn’t become an adage for no reason at all. There is universal truth in that statement, which is naturally understood. Consumers most often prefer to be shown, not told, about the features to help them best make their decision, or to increase their knowledge of your industry, niche, or products. This is where screenshots or how-to videos come in. These are the tools to help you with them.
Jing is a downloadable tool that allows it’s user to capture the screenshot, alter the screenshot with different markup features and send screenshots to your social media platforms with easy sharing tools. What sets Jing apart is its recording feature that is maxed at five minutes for “instant, focused communication.”
2. Awesome Screenshot
Awesome Screenshot is actually a plug-in that is created based on Google Chrome, but also can be used in other popular browsers such as Mozilla Firefox and Apple’s default browser Safari. Its stand-out feature is that it’s built-in to the browser, so if your work or product is internet based (what isn’t now a days?), it’s easier to utilize this tool than one that needs to be downloaded and ran separately.
Monosnap also comes fully equipped with the expected features of a screenshot tool, allowing you to highlight the important parts of the screen with pen, text, arrows and shapes. Be sure to use the blur out tool to blur out your confidential information. This tool comes with free cloud storage,