Hashtags are indisputably necessary for social media marketing and promotion. Whether you own the coffee shop around the corner or work for a huge corporation, you know the power they wield! The ability to find relevant, recent content in real time is an unacknowledged luxury, so why not milk those pound signs for all their worth!? Henceforth, four simple ways to make your hashtag(s) work double time for your brand or business.
1. GeoTag Your Posts
Regardless of whether your business is based in New York or PoDunk, GodKnowsWhere you should be geotagging all of your social media posts. For example… Add #SanDiego if your company is hosting an event in San Diego. Add #Cancun if you’re on an incentive trip with other executives. Seeing that a real person is behind the posts, enjoying or doing business in these locations and being searchable by location will add another set of eyes to posts.
2. Build Up that Street Cred
Join in Twitter chats and use your custom hashtag when communicating. Share knowledge, tips, etc. Once you’ve participated in a few, start your own twitter chat and use that hashtag to build credibility. Now all conversation around the topic of choice is searchable – by your hashtag!