How to Optimize Your Content for the Top 5 Social Networks

Are you sharing content on different social networks?

Do you know the best way to share it for each platform?

Sharing your social media content isn’t a one-message-fits-all exercise.

In this article I’ll show you how to share content the right way for the top five social media networks.

optimize content for social network updates

Find out how to optimize content updates for the top 5 social networks.

#1: Use Brief Summaries on Twitter

Twitter has always stood apart from other social media networks because of its 140-character limit (which includes spaces and the characters in links and images). It forces marketers to choose their words wisely.

A good way to repurpose content for Twitter is to comb through your best summaries or stats. These one-liners work best on Twitter as opposed to any other network you’re using.

For example, instead of tweeting the title of their article, FastCompany tweeted a summary of it. It’s direct, to the point and tackles a timely subject—Millennials are frequently the topic of marketing conversations.

fast company on twitter

Make Twitter’s 140-character rule work in your favor with succinct summaries.

Key takeaway: As you’re choosing and refining the summaries you’ll share, ask yourself this: “Would I click on this tweet?” If the answer is no, keep tweaking.

#2: Be Conversational on Facebook

Facebook’s news feed has gone through many design and algorithm changes, but for most users it’s still a good mix of business and pleasure.

Since you don’t want to upset that balance (you could lose fans), your marketing messages have to blend in with status updates from friends and family, while encouraging click-throughs.

If you’re repurposing your marketing messages for Facebook, use a conversational tone. Your updates will feel less spammy to your fans and fit in better with the rest of the news feed.

ibm on facebook

Keep it conversational on Facebook.

Based on their company name and the services they provide, it’s easy to assume that IBM creates boring or technical content. If you check out their Facebook page, however, you’ll see that IBM actually does a good job of making their content accessible and friendly.

In the example above, IBM is sharing an article entitled “Born on Tech: Getting to Know @SpotHero.” Instead of opening with that, they gave a short summary that is relatable and conversational.

Key takeaway: Make sure the tone of your Facebook message is relaxed and short so it complements other Facebook updates in a user’s news feed.

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