More and more companies include content creation as part of their marketing strategies. They do it for SEO purposes, or because they have read 2014 is the year of content marketing, or simply because they truly believe that “content is the king”.
Your competition is probably running their own blog or/and is doing some other kind of content marketing already. You probably feel like you must create some sort of content, even though you have no idea where to start.
But what if you had no time/no resources/no skills to produce the kind and the amount of content that you’d like to present?
You can outsource it.
For me, outsourcing any kind of content creation to someone from outside the company used to seem like taking the easy way out. You know, you hire a pro who will produce the entire content for you. They will deliver one of the best pieces you’ve ever read. But still, it won’t be a result of your work. So it’s like going with a shortcut, isn’t it?
Not at all.
It took me a while to understand that as long as you are honest and want to produce quality content for your audience there’s nothing wrong with it. Additionally,outsourcing content creation can bring you the quality you might be looking for. You still need to have a clear vision of what content you want to publish (and why you want to do it) then pick the best writers to make sure they present your vision perfectly.
Besides, nothing stops you from writing content yourself whenever you have time. You can run your personal blog or publish your own thoughts on your company’s blog. It’s simple as that.
I believe there are certain circumstances under which outsourcing makes more sense than remaining responsible for content creation. Here are some of them:
1. No One on Your Team is a Natural Born Storyteller
Content creation campaigns succeed when writers are able to tell compelling stories that catch people’s attention. Unfortunately, not everybody – not even otherwise talented writers – is a natural at storytelling. According to SocialTimes, if your team doesn’t include a storyteller or two, content creation campaigns may fall flat.
By that logic, it makes a lot of sense to outsource content creation. At the end of the day, it is often cheaper and quicker than looking for new additions to your team, as content writers can be hired on an as-needed basis using outsourcing.
2. You Don’t Have Time to Learn it All
The major reason most businesses outsource content creation is because owners simply don’t have the time to learn everything they need to know in order to become successful at content marketing. There are a lot of “moving parts” to content creation. Trying to learn how it all works and fit it into an already busy schedule can become just too overwhelming.