7 Strategies to Build Your Brand and Bottom Line Through Blogging

One of the best ways to build your brand through blogging is to establish yourself as the “go-to” person on your topic, in your niche or in your industry.

There are four reasons why you’d want to do this:

  1. As the “go-to” person, you will be top of mind when people need services or information.
  2. You can build your credibility as a resource by providing a platform for people to share their thoughts, views and expertise.
  3. You will have continuous content which will keep your audience returning.
  4. Having a brand opens the door to many income-generating opportunities.

Thus, following are seven strategies you can use to build your brand and bottom line through blogging.

  1. Event Calendars

Build your brand with event calendars by promoting local, national or international events in your niche. You can list all of the events yourself or allow others to upload their own. Consistent promotion of your calendar, regardless of the number of events listed, is the key to success.

Strategies to build your bottom line with event calendars:

  • Charge people to post their events
  • Charge to promote individual events on social media and to your e-mail list
  • Charge to advertise on your site, RSS feed or newsletter
  • Become an event affiliate
  1. Directories

Directories can really position your site as a resource, especially if you’re providing information that is not found anywhere else online, including local searches. You can create a directory of businesses, jobs or any other needs you uncover.  This would boost traffic to your site and increase your search engine rankings.

Strategies to build your bottom line with directories:

  • Charge people to post information in your directory
  • Charge to promote individual listings on social media
  • Charge to advertise on your site or newsletter, write a sponsored post
  1. Twitter

There are four ways to build your brand through Twitter.

  1. Live tweet events with topics that are relevant to your audience. You don’t have to be in attendance; just be sure you are providing information in real-time.
  2. Have weekly Twitter chats like Small Biz Lady’s #SmallBizChat.
  3. Tweet all articles and blog posts that you produce – consistently.
  4. Re-tweet relevant articles, testimonials and conversations.

Use WordPress plug-ins to embed tweets into blog posts or place your Twitter stream in the sidebar or on designated pages on your site where they can be read by all visitors.

Strategies to build your bottom line with directories:

  • Charge organizations to live tweet their events
  • Charge to sponsors Twitter chats
  • Charge promote to your Twitter pals
  • Use the information from your twitter stream to write freelance articles for sites and publications

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