Are you struggling to make social media work for you?
Do you have the right social media strategy for your business?
The challenge of social media is that it’s constantly changing.
In this article I’ll share five ways to adapt social media for your business.
#1: Do a Social Media Audit
To determine what is and isn’t working in your social media strategy, go over the analytics for your posts.
Review your posts over the last three months, six months or year. See which posts got the most traffic, as well as the most shares and other engagement. Adjust your strategy accordingly.
In his article Social Media Audit: How to Use Tools to Audit Social Media, Ian Cleary of RazorSocial goes into detail about which free tools make it nearly effortless to analyze your social media traffic.
For Google Analytics, Ian recommends starting with a comparison report, which you can do for any period of time.
A few tools Ian recommends: the AgoraPulse Facebook Page Barometer, Simply Measured Free Twitter Follower Report, Tailwind’s Pinterest Tools, Iconosquare Instagram Statistics and Google Plus Steady Demand Brand Page Audit Tool.
Once you determine which types of content got the most traffic and engagement, you can reassess and reinvigorate your strategy moving forward.