Do you want a more streamlined way to organize account managers within Facebook?
Are you using Facebook Business Manager?
You’ll find Facebook’s newest tool useful.
In this article you’ll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads.
Why Facebook Business Manager?
Until now, if your business had multiple managers handling different Pages or client ads, you had to grant them access to accounts being shared among multiple users. That’s hardly ideal—keeping accounts organized and limiting employees’ access to specific information have been concerns for a while.
Not only that, but everyone with access to the accounts shared a single login. That’s a pretty big risk. For example, Facebook could assume the account is being hacked because of multiple logins from different computers. Or, your company could be jeopardized by a single user’s mistake.
Facebook Business Manager helps you address those issues. This tool lets youcontrol what information employees can access, and there’s no need to share login details. From now on, each user will have his or her own login.
The downside is that each user must log into Facebook Business Manager using his or her personal Facebook account. If you and your employees want to keep your personal and professional lives separate, this is obviously not your first choice.
However, there is an effective workaround: Create new Facebook profiles for employees using their work email address. Then they can use those profiles to login. It may not be a perfect solution, but it is the only one available as of today.
#1: Set Up Facebook Business Manager
Before you start using Facebook Business Manager, decide who is going to be the admin (you can change this later if you need to). This person will be in charge of all clients, employees and accounts. Whomever you choose should be an admin of your main business page.