How to Promote Products With Social Media: 4 Examples

Do you promote your products online?

Are you looking for ways to use social media to increase your sales?

Both well-known and startup companies are mixing social media and e-commerce to garner more sales.

In this article I’ll show you not only how they’re doing it, but how you can do it too.

Combine Social Media and E-Commerce

Companies have tried to mesh social media and e-commerce before, most notably in 2012 when everyone from Gap to GameStop to JC Penney ended up shuttering their social media stores. Audiences weren’t ready to buy from Facebook or other platforms.

how to promote products with social media

Find 4 examples of how to promote products with social media.

Pioneering companies are bringing social e-commerce back by integrating sites like Instagram with websites that look similar to the social sites users are familiar with (e.g., Pinterest).

Blurring the lines among social media, websites and e-commerce means these important marketing methods are no longer stand-alone components. Instead, they’re one large, fully branded push to increase sales.

#1: Link Product Photos With Product Pages

Nordstrom’s Instagram fans (all 530,000 of them) are looking for a quick fix of the latest trends and products. When fans find a product they can’t live without, it’s not uncommon for them to leave a comment asking how and where to buy it.

nordstrom on instagram

Nordstrom links Instagram with e-commerce and its website.

While Nordstrom continues to respond to those comments on Instagram, they’re starting to send people to their new Pinterest-esque site that pulls in their Instagram product photos and links them directly to product pages.

Nordstrom created the site with Like2Buy (by Curalate) to partner e-commerce with their significant Instagram engagement. The result is an easier way for fans to buy the products they love right then and there.

How You Can Do It Too

If you’re ready to invest, you can try out Like2Buy yourself or look at Olapic. Olapic lets you republish user-generated photos within your site in various ways. However, both options are expensive.

If you’re looking for a more reasonably priced option, you can start by creating your own Pinterest-themed website for your e-commerce merchandise. There are plenty of templates available and Pinterest user Robin Good has handpicked a few of the best for WordPress.


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