From new customization options to revamped favorites, new tools and features are being tested every week on popular social networks. And while you should never get too caught up in the details, it’s important that you know how these changes can affect your strategy. After all, your profile is the entry point for your audience. Any updates made to its design, layout, or content can have a positive or negative impact on your community.
Earlier this month, Twitter announced some minor changes designed to enhance both your and your followers’ experiences. The first change, an updated web font, is intended to improve speed and readability on the platform. While this doesn’t impact your day-to-day activity, it’s worth noting because content moves quickly on Twitter. Any improvement that helps people more easily notice your tweets is a good thing.
Twitter also introduced new buttons that make it easier for people viewing your profile to send you tweets or Direct Messages. Although this process wasn’t very difficult to begin with, the new buttons target those users who come across your profile rather than discovering your content within their timeline. Clicking “Tweet to” will automatically open up a new tweet with your @username already at the beginning.
These updates, while minor compared to the total profile overhaul earlier this year, can still influence other design and content choices you might be planning. Here are a few examples of brilliantly branded Twitter profiles and how they’ve integrated some of the network’s lead and supporting features.
The header image you choose for your Twitter Profile should reflect your brand or current campaign. Of course it’s important to maintain some consistency across platforms, so we don’t recommend changing your header every day. That said, it’s an important marketing asset and great care should be taken when selecting your image.
It’s tempting to want to cram as much detail into your header as you can, but in these limited spaces, often less is more. Canva, however, struck the right balance with its collage layout, brilliantly displaying examples of its designs without distracting from the rest of its profile.
Dove’s campaigns usually focus on eliciting emotion and creating experiences, but the brand’s current header takes a more straightforward marketing approach. What we love about this is the background. Not only does it mesh well with the brand’s simple and natural essence, but it helps viewers focus on what’s really important: the call-to-action.