How to Speed Up the Link-Building Process

Link-building has been a tried-and-true SEO strategy for years, but there are still many experts practicing this technique who aren’t aware of all the tools available to assist them in their efforts. Because the effects of the link-building process takes time to actually become visible in search engine results, it can be a struggle for marketing directors and SEO companies to show proof to a client that their investment is well worth the wait. However, utilizing Google Webmaster Tools means that the normal time spent playing the waiting game for your content to be revealed to searchers can be cut down significantly.

In a previous article, “Index Your Content Faster With the Fetch as Google Tool,” I explained how to submit new Web pages and blog posts published on a website you own to the Google index in a matter of minutes instead of waiting days, weeks, or months for Googlebot to crawl the page and show up in the search results.

While the Fetch as Google tool is great for content you own, it only allows URLs to be submitted to the index under the domain name you can verify with Google Webmaster Tools. So, what about all that other great content you have out there on sites that you can’t verify? Well, luckily, there seems to be a solution for that, too. Below you’ll see my latest experiment where I’ve tested out various ways to submit external content to the Google index to speed up our guest blogging and link-building efforts.


Setting Up the Experiment

I created three new basic HTML pages and will be attempting to submit those pages to the Google index. I have uploaded them to a Web server I really only use for testing. There is little to no traffic going to this Web server and the domain name does not have an active website on it.


I chose to use this Web server and domain because I didn’t want Google to crawl my experimental URLs based on domain authority or frequency of publications.

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