How to Use Instagram to Promote Your Products

Are you using social media to reach new customers?

Have you tried using Instagram?

Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel.

In this article you’ll discover how to use Instagram to gain brand recognition and reach new customers. 

promote products on instagram

Find out how to use Instagram to promote your products.

Establish a Large Community Base

Thirteen percent of Internet users have Instagram accounts and more than half of the world’s top 100 brands are on Instagram. Your customers (and potential customers) are probably there as well.

Below I share a few ways you can find or attract those people and add them to your existing fan base.

1. Include Audience-Specific Hashtags

Hashtags are a way to group ideas, concepts or conversations. They make it easy for people to find others who are posting about topics they’re interested in.

By including the appropriate hashtags in your updates, you can effectively reach new people interested in your products. The key is to use hashtags that not only describe your photos and business, but are also actively searched for and used on Instagram.

sockingbehavior instagram image

Hashtags help people find you on Instagram.

To find the most relevant hashtags for your updates, you can use a free online service like Iconosquare or Websta. These tools provide a list of popular hashtags based on your keywords.

hashtag search results

Do a quick search to find the most popular hashtags related to your product or service.

Use those lists to come up with the top 10-20 hashtags that relate to your business, brand and products and put them in a note on your smartphone. That way you can refer to them no matter where you’re posting from.

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