YouTube is a massive opportunity. Over 1 billion — imagine that! — unique users visit the social networking site each day. Over 6 billion hours of video are being watched on YouTube every month. It’s constantly growing. YouTube has become a very important part of our daily lives. This social network reaches more adult viewers in the US than cable TV. Millions subscribe to different channels.
And it’s not going anywhere.
That’s why if YouTube is not a part of your marketing plan, you’re making a big mistake. YouTube has to be there, because people expect to interact with your content on YouTube. People like watching stuff on YouTube and using this trend is a smart thing to do.
For that, first and foremost, you need some quality content. However, even if you are producing great videos you won’t achieve any success without an audience. To have an audience, you have to build one. Sadly, with YouTube, it’s not the matter of cream rising to the top — there’s simply too much content. That’s why you have to build your audience yourself. There are a lot of tools for better interaction with YouTube and none simple instrument for making your channel popular. You have to gain it by hard work.
Good news? There are some proven techniques that will help you do so. Today we’ll talk about them — how to find and win over your new auidence.
Identify Your Target Audience
Who are they and what do they need?
Those are two very important questions. To attact new people — and to make them stay — you have to answer them. First, understand who your audience is. The age group you’re aiming at, their income, all those statistics. You have to keep them in mind. Then try to think about their needs. There may be people who want answers and all they are getting is rehashed or wrong information. Or people who want to be entertained. Or people who watch YouTube videos with no particular expectations in mind.
When you understand who your audience is and what does it want you will understand what type of content you need to produce to make them stay.
Rick Wion, the Director of Social Media at McDonald’s, said that the company spent three months monitoring conversations about its brand before creating content on YouTube. Results? Videos with very hight watch count.