Are you struggling to measure your Pinterest efforts?
Do you want an easier way to track pins and engagement?
The new Pinterest Analytics tool gives you access to a variety of data, including how potential customers interact with your pins beyond your website.
In this article I’ll share how the new Pinterest Analytics features help you get the most out of your Pinterest marketing.
Pinterest Analytics Overview
Pinterest’s original analytics tool only shared information about how users interact with the Pin It button installed on your website. Unfortunately, those stats couldn’t give you a complete picture of whether your overall Pinterest efforts were working.
The newest Analytics features give you access to quite a bit more data, such as stats on engagement beyond your Pin It button. Now you can track actions that originate from your Pinterest profile—including boards and the pins you share (whether the pins are from your own website or not).
Why is this important? Many successful pinners spend more time curating and sharing content from websites other than their own.
The updated Pinterest Analytics tool gives you the data you need to see the bigger picture and determine where to spend your time and effort to maximize your presence on Pinterest.
The Pinterest Analytics Dashboard
To gain access to Pinterest’s new analytics, you must have a Pinterest business account. When that’s in place, head over to your analytics dashboard.
Your Pinterest Analytics dashboard shows an overview of the three main categories:Your Pinterest Profile, Your Audience and Activity From (Your Website). You can click on each category to see additional details and have a better idea of how your Pinterest efforts are paying off.
The bottom of the page features your five Top Pin Impressions from the past 30 days. At a glance you can see how many repins, clicks and likes these pins have and whether they are rich pins.
Below I’ll go through the main analytics categories and show you what you can find in each.