Do you wonder why you don’t have engaged readers on your blog? Do people come and then leave your website, without letting you know if they would return?
If your web analytics software is showing that you’re attracting more new visitors than returning ones, you might recognize that you have to work harder on engaging with your audience, rather than trying to get more traffic.
Let’s take a look at those two types of visitors. You attract new visitors to your website by using social media tactics and guest posting. “Word of Mouth” is certainly the best traffic generation source that you could desire.
On the other hand, returning visitors usually need a strong reason to come to your website again. Either your blog has already become popular or you have invested efforts into creating a community, the problem of engaging visitors has been solved, and all you have to do now is to continue the good work. In the other case, if you’re struggling with making people returning to your website, you should consider starting to build a healthy list of subscribers.
In a previous article, I have mentioned the importance of email marketing. I don’t know if you’re familiar with the industry’s stats, but there are almost two times as many active email accounts in the world as Facebook and Twitter combined.
According to the Radicati Group There were 3.6 billion email accounts in 2013. By 2016, the number will reach 4.3 billion.
2 tips for capturing email addresses
There are two ways to convince people to leave their email address to receive updates from your blog.
1. Subscribing box at the end of each post
The subscribing box is an “organic” method to collect email addresses. People who are digging what they have just read will naturally enter their email address. Usually, this happens when the content they have consumed offers solutions to one of their struggles.
Let people know that they can receive similar content in their inbox by using the box at the end of each post. Although it is considered a best practice, the subscribing box will only help you to collect email addresses from people who have already been convinced by your previous efforts to subscribe. If you want to differentiate from the other bloggers that write for the same audience as you do, you might consider the second alternative to collect email addresses.
2. Exit opt-in pop ups
Unlike the subscribing box, the exit opt-in pop up allows you to become persuasive. Here are the major benefits of using pop ups to encourage people to subscribe.
The surprise effect: people don’t expect to receive anything when they are about to leave
You can use incentives to encourage people to subscribe: free ebooks, guides or checklists
You become a provider of valuable information for your blog’s readers
You’re more likely to get email addresses if you tell people what to do by using smart copywriting in strategic moments