Are you ready to use infographics in your social media marketing?
Do you know how to get started?
Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility.
In this article you’ll discover how to create and promote infographics to put your content front and center.
Infographic marketing offers vast potential for growing your audience, generating engagement, earning links, enhancing brand recognition and improving Google rankings. Sounds pretty good, right? If you’re interested in learning how to fully maximize the benefits of infographic marketing, this guide is for you.
The most common model of infographic marketing is this: Research. Create. Embed. Hope. Most people find the data, hand all of the results to a designer, embed the finished product in their site and hope others will pick it up and share it with their audiences.
Below I show how you can improve and streamline that model so you leave nothing to chance.
#1: Determine Audience Interests
If you’re looking to create an infographic that has audiences thinking, “Wow, that’s so cool! I have to share this!”, you need to evoke strong feelings. So before we even start, I’m going to ask you to do me a favor. Step out of the box. Right now. You can’t be in the box and create successful infographics.
If you think your industry is too dry or boring to fit with infographics, you’re still in the box. There’s always something cool to be discovered, created and shared—you just have to look, adjust and direct.
Your niche and products matter to some degree, but in many cases you don’t need your infographic to be about your business itself—you just need it to be of high interest to your audience.
To know what your audience craves, you have to get into their heads. Building marketing personas goes a long way in helping you create content targeted to their interests.
Let’s say your company sells business phone systems. Who are your prospective buyers? Based on a marketing persona, you’ve found that they are business owners, chief communications officers and IT directors. Those people are interested in business development, economic growth and marketing strategies. They probably read magazines like Forbes and Financial Times and have studied subjects like economics or business.
You can adjust and direct those interests to create an infographic that shows statistics about business development and growth in general, but doesn’t mention your company specifically. The result is a useful, interesting infographic your audience can share across the board because it applies to their network and makes them look like an expert.