SEO can be confusing for new site owners who only have time to sell and no time to deal with the minutia of good and bad search engine optimization. Even the smallest tweak to your code or site organization can help search engines better understand your goals and what you should rank for. Before you give up on SEO or put it aside for other site aspects, here are seven tips to help you get started with simple, future-proof SEO techniques that you can perform without much hassle.
Focus on Great Content and Not Keywords
The search engine optimization business focuses too much on keywords instead of good content for readers. Google even tells you to focus on great content for readers rather than content made for bots. If you thought content was all about keywords, algorithm changes have changed that way of thinking. You don’t need to focus on keywords other than having the phrase at least somewhere in the content. Focus on content and engaging readers instead of keyword density, phrases and tricking search engines.
Sign Up for SEO Tools
Several SEO tools make it easier to monitor your site. SEO is easier using PosiRank, which manages much of the monitoring and reporting for your site. When you search for the right tools, find something that easily snaps into code using plugins or automation. You want something that gives you reports using plenty of visual aids that make analysis easier to understand.
Modern search engine algorithms don’t use meta tags to rank your site, but these meta tags play a role in site marketing. The meta description tag displays in search engine result pages, which improves your click through rate (CTR). The keyword meta tag isn’t used by most search engines, but small engines might use them for signals. There are several meta tags, and some of them are used by only some third-party applications. Plugins help you manage these meta tags, and they are easy to include with each article.
Create a Calendar for Content Creation
You should write content for your site regularly. Most site owners add a blog to their site to make content management easier. Several content management systems snap into sites written in PHP or .NET. You just need to add the content. Content creation keeps search engines regularly crawling your site. When you don’t have regular content creation, search engines pick up on it and ignore your site for days. If you write content for readers several times a week, the search engines will crawl your site more frequently.