Do you want to capture more email leads?
Are you running social media contests to grow your email list?
Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails.
In this article you’ll discover how to make sure your social media contests and giveaways attract and convert more email entrants.
Why Collect Emails as Contest Entries?
You know social media is effective, but it’s rented land. Your email list is something you own.
The good news is that you can use social media contests to collect emails for that list by asking people to enter with their email address.
Once collected, you can use those email addresses to target your marketing on platforms like Twitter and Facebook.
Here are a few ways you can multiply the number of email leads your contests generate by making them as participant-friendly as possible.
#1: Put Winning Within Reach
If your social media sweepstakes and contests aren’t generating the email entries you need, the issue may be that people don’t believe they have a real chance at winning.
Here are three ways to help people understand winning is a genuine possibilityand therefore worth the time it takes to enter with an email address.
1. Offer Multiple Prizes
Past research on maximizing sweepstakes and contests for consumer value shows that offering multiple smaller-value prizes can be more effective than offering a single high-value prize.
Why? People weigh their chances of winning before they enter a contest.
Say your contest offers a new car as its only prize. Most people think about how many people will enter, feel their chances of winning are minimal and decide not to enter.
Offer a number of lower-value prizes in place of or in addition to your grand prize to raise the odds someone has of winning.
2. Level the Voting Field
“Enter with a selfie of you and your dog! The selfie with the most votes wins!”
At first sight, this contest seems okay—it’s simple and easy to understand. But it’s not ideal. The conditions are intimidating for entrants who don’t have a large online network.
See, in order to win the prize your potential subscriber needs to collect the most votes. Say he has a cute puppy but not many friends who are part of the platform your contest is running on. He does the math and thinks he’ll collect relatively few community votes, loses interest and doesn’t enter.
Instead of choosing winners based solely on community votes, include a jury round in the process.
If you let people qualify for the final round by collecting community votes, and then have a jury award your prizes, everyone will feel like they have an equal chance to win.