Do you want to manage social media more efficiently?
Do you have the right tools?
To streamline your approach, you’ll need resources that work well with your business.
In this article I’ll share the best tools to manage and optimize your social media marketing.
#1: Find Your Audience
Once you define your target audience(s), find the social media platforms they frequent online.
Here are tools you can use to find your audience across the web.
My favorite (and free) hidden gem is Followerwonk. Specific to Twitter, this tool allows users to search Twitter bios (or Twitter profiles) by keywords. It helps build influencer lists for engagement at a later time. So if you search “technology editor,” the tool will pick up any profiles mentioning this phrase in an easy-to-consume list for simple identification.
An influencer marketing platform, Traackr creates specific lists of influencers and their qualifications, based on the criterion put into the system—whether it’s a region (New York) or topic (chocolate-lover).
This technology searches all public-facing channels and builds full online profiles for every influencer on the list ranked according to reach, resonance and relevance. In addition, you can identify how to best engage based on the influencer’s content and social footprint.
Traackr’s reporting system helps identify where to focus time and resources. It also has a “share of voice” listening feature, which captures influencers’ content, brand and competitive mentions.