Why People Share: The Psychology of Social Sharing

Why People Share: Understanding The Psychology of Social Sharing

How do you get more people to share your content?

It’s a simple question that lacks a simple answer.

But, perhaps it’s not as complicated as you think.

In a fascinating study conducted by The New York Times Customer Insight Group, it was discovered that there are five key reasons people decide to share something with others. This study on the psychology of sharing and word-of-mouth movements uncovers an important opportunity for marketers who want to do a better job growing their audience.

By understanding why people share, you can better assess your own content, and its ability to result in sustainable growth and traffic to your blog.

These important insights may be all that you are missing in growing a high-traffic blog.

Spoiler Alert: It’s All About Relationships

I’ve probably said it a gazillion times – people buy (and share content) from those that they know, like, and trust. Most sharing, as it turns out, is primarily dependent on the personal relationships of your readers. The data shows that the likelihood of your content being shared has more to do with your readers relationship to others than their relationship to you.

The most common reasons people share something with others are pretty surprising. Let’s look at the data.

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