Five Ways Brands Use Visual Content for Maximum Impact

Do you want to stimulate online growth and engagement?

Are you using visual marketing in your business?

Understanding how other businesses use visual content can help you integrate new tactics into your own marketing strategy.

In this article I’ll show you how five brands are using visual content successfully.

Why Use Visual Content in Your Marketing?

When it comes to marketing your business, pictures speak volumes. Not only do theymake a bigger impact, but also they do it in a shorter amount of time. Research showsthe brain processes visual content 60,000 times faster than text.

use visual content for impact

Find 5 ways to use visual content for maximum impact.

Add that to the fact that 93% of all human communication is nonverbal and it becomes clear that a visual online presence is critical.

While many companies may understand this on a conceptual level, few have capitalized on the opportunity to effectively combine text and visual content.

Here are five brands that are using visual marketing in innovative and unique ways on various social media platforms.

#1: Volkswagen on Facebook

Volkswagen uses Facebook to create a visual timeline of their storied past. Fans get a more intimate understanding of the German automotive company as they walk through a visual representation of Volkswagen’s evolution, beginning in 1938.

When readers scroll through the timeline, they feel like they’re a part of history. They’ll witness the construction of the original Volkswagen factory in Wolfsburg, take part in the celebration of their one-millionth car produced and more.

volkswagen history image

Volkswagen uses images to take their audience through the company’s history.

This approach is interesting and educational, and it’s a tactic that speaks to everyone. Both car aficionados and novices will enjoy perusing the company’s timeline to receive a cultural lesson on the background of Volkswagen—which translated means the “people’s car.”

How to Use This Tactic in Your Business

Turn your Facebook timeline into a visual representation of your company’s history. Use images from your opening day, as well as company milestones. Another fun tactic is to include team pictures (on- and off-site) and share behind-the-scenes images that represent what makes your business tick.

Consumers research your company long before they ever decide to purchase. Give them the information necessary to make an educated decision and foster an emotional connection by sharing your company’s story through images.

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