How to Achieve Content Marketing Success: New Research

Do you spend a lot of time writing blog posts and creating social media content?

Ever feel like you don’t have enough time to focus on both?

The solution is simple: repurpose your blog content by using it in new ways on social media.

In this article I’ll share how to repurpose blog content for social media platforms.

Why Repurpose Content?

Content repurposing can help you “be everywhere,” since it can be distributed in different forms on multiple social media sites. It also helps you reach people who would not consume the content in its original form.

repurpose blog content

Repurpose your blog content for social media networks.

When you repurpose your content, you share your information in different formats thatappeal to people with different learning styles. Some people love to read, others prefer to listen and many process information better when it’s presented visually.

While you may want to create original content yourself, content repurposing can save time. And you can also consider outsourcing your content repurposing tasks to save even more time.

Repurposed content starts with material you’ve already created that contains your voice and expertise. It’s much easier for a writer, social media manager or other team member to create repurposed content that sounds like you than it would be if they were to start from scratch.

Here’s how to repurpose blog content for social media.

#1: Rework Good Content

shutterstock content image 206475853

Starting with your own solid content. Image: Shutterstock.

To get started, select a solid piece of content. Choose a blog post that got nice traffic or good feedback, or just has excellent information. Then look for snippets of the content that are optimal for repurposing on social media.

There are several ways to analyze blog posts to find golden nuggets of content that you can turn into a status update, a tweet or a photo.

Outline the content. Create a detailed overview of the blog post. While it takes a little bit of time to pull off, this provides a great snapshot of the content. To save time, get in the habit of creating an outline before you write the initial piece of content.

Make a list of the main points. Think of it as a simpler way to write an outline. This is especially easy to compile for list posts, but can work with any type of content.

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