It’s becoming the drill for local businesses: another day, another marketing effort to connect with your audience.
You churn out social media update after social media update, blog post after blog post – trying to attract customers and prospects who go online in any way possible.
But your efforts continue to bring mere results.
Granted, there are no shortcuts, your efforts on the web needs to place your business in a particular kind of role relative to your audience.
Enter Local SEO
This is where local SEO (search engine optimization) tops the list of what you should be doing as a business owner trying to attract customers.
Let’s face it, search engine optimization matters — especially for local businesses that want to generate more leads or sales. However, traditional SEO isn’t enough if you are a small business that’s targeting a localized audience.
For a more tailored approach, it is important to go beyond the basics and tap into the power of local SEO. By geo-targeting keywords and applying other local SEO strategies, your business can rank on the first page of Google for your preferred location.
Now, what if your business is spread across a city, state or a country? For example, you could be an Interior Designer providing services to various cities in a large metropolitan area such as Los Angeles.
Chances are that your site’s already ranking well for local searches in the area where your physical office is located. The problem? The results may not be the same for the surrounding cities.
Ranking for more than one location isn’t rocket science. But it can quickly become a challenge if you’re not focusing in the right direction.
Let’s see what you can do to get higher search engine rankings in geographical areas of your choice.