Customers acquired with email marketing are loyal and responsive.
See on socialmediatoday.com
Pingback: Why Every Company Needs Email Marketing | Lates...
Pingback: Why Every Company Needs Email Marketing | The *...
Pingback: Why Every Company Needs Email Marketing [Infogr...
Great infographic that reinforces what I learned as a Director of Ecommerce. Email is critical. Email made more money than any other channel and not just by a little bit. Email’s margin, net net will above 30%, was well above its nearest channel rival (organic SEO). PPC made no money but kept the list health. Social was nascent and print was dying. Email is what kept the doors open and WE controlled email (not Google).
This made email the great diversification too. If things went south with any other channel email stayed rock solid. In fact we could use email as a stopgap. We could make the bleeding stop by using email as a bandage (though we had to be careful about this too or fatigue the list).
The other dimension and something I just wrote about extensively on Scoop.it is EMAIL IS THE FUTURE of Web 3.0. Email is controlled by personas and segments and it uses creative fired by LOGIC. Web 3.0 won’t have “pages” as we know them know. Nested what-if logic will determine what to fire in real time.
If you thought OUCH at the server demand of such a world you are correct and the only vendors who know how to remotely move so much demand across so many servers is email vendors. Combine the server backend power with already being half way to the see the behavior fire the creative and email is the future of website design.
Great infographic. Thanks. Marty
Pingback: Why Every Company Needs Email Marketing | Sensi...
Pingback: Why Every Company Needs Email Marketing | Think...
Fill in your details below or click an icon to log in:
You are commenting using your WordPress.com account. ( Log Out / Change )
You are commenting using your Twitter account. ( Log Out / Change )
You are commenting using your Facebook account. ( Log Out / Change )
You are commenting using your Google+ account. ( Log Out / Change )
Connecting to %s
Notify me of follow-up comments via email.
Get every new post delivered to your Inbox.
Join 212 other followers