Are you trying to improve your content marketing? Wondering how to connect the dots between content and customers? In this article you’ll find important best practices, backed by research, to help improve your social media marketing. Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing […]
Tech tools made to simplify your business could be catalyst for growth in today’s business environment. The fact is, mall businesses are growing. In fact, 54 percent of all U.S. sales come from our 23 million small businesses, and the number of small businesses in the U.S. increased 49 percent since 1982, according to The Small […]
You’ve likely done this yourself: You visit a website, add a few products to your shopping cart and then get sidetracked by an email, a phone call or a meeting. Next thing you know, you’ve completely forgotten about your potential purchase. Even when you were so close to making a purchase, you completely lost interest […]
A raft of new social media management platforms have arrived on the scene that contain features rivaling popular tools like Buffer, HootSuite, and Sprout Social. Here are five priced with small business budgets in mind. 1. Post Planner Touting that it can increase engagement in just 10 minutes a day, Post Planner is a social […]
Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics … the list is never-ending. Where do we find the time, budget, and resources to do it all? The answer is: We don’t necessarily have to. Doing […]
Are you concerned about the number of people you are reaching on social media? Unless you are a major influencer, the answer to that is probably ‘yes’ (Well, on the second thought, any influencer would like to reach more as well :)). Even if you have tens of thousands of followers, regular growth on your […]
Social search has long been heralded as the “next big thing.” The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google. Facebook is widely recognised as the only company other than the search giant itself capable of creating […]
Collecting product videos on a single page and adding product video testimonials to product detail pages and social media sites could lead to more sales for online retailers. Some in the ecommerce industry believe that product videos can and do increase conversion rates and sales, perhaps, because in some cases and for some products or […]
When it comes to your content marketing, what is more important, quality or quantity? It doesn’t take a genius to tell you that your content should be of a high quality. You want people to read it, share it and talk about you. So yeah, you need to produce decent content to be able to do that. […]
Starting a business and selling your product is a daunting prospect in itself. But the intermediate steps of attracting customers and convincing them of your product’s worth can stop you in your tracks long before you get anywhere near the break-even point. A much-quoted study by Forrester Research found that for every $92 spent on […]
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